77 Watermelon Ice

77 Watermelon Ice is a tobacco-free nicotine pouch from 77, manufactured by Luna Corporate in Poland. Each slim all-white pouch delivers 10.4 mg of nicotine with a fruity watermelon and mint flavor combination, classified as Strong on Pouchland's strength scale. Each can contains 20 pouches with a total content weight of 13 g.

The pouch releases a fresh watermelon sweetness balanced with cooling mint notes. The slim format fits discreetly under the upper lip, and the all-white material minimizes drip while delivering consistent flavor and nicotine release throughout the typical 40-minute use duration.

Product details

• Brand: 77
• Manufacturer: Luna Corporate
• Format: Slim, All-White
• Flavor: Frukt
• Strength: Strong (brand label: 3/5)
• Nicotine: 10.4 mg/pouch, 16 mg/g
• Pouches per can: 20
• Content weight: 13 g
• Per-pouch weight: 0.65 g
• Country of origin: Poland
• Launched: 2024-06-01
• Product series: 77 Snus

Other strengths in this line

• 77 Watermelon Ice Light – 6 mg/pouch (Medium)

Who it's for

77 Watermelon Ice suits experienced nicotine pouch users who prefer strong nicotine delivery combined with fruity, refreshing flavors. The watermelon-mint profile appeals to those seeking a sweet, cooling experience in a discreet slim format.

Flavor profile

The dominant watermelon flavor delivers a juicy, summery sweetness that's immediately recognizable. Mint provides a complementary cooling sensation that balances the fruit notes without overpowering them. The flavor remains consistent throughout the 40-minute use period, with the cooling effect intensifying slightly as the pouch settles.

How to use

1. Place one pouch under your upper lip against the gum
2. Leave in place — flavor and nicotine release begin within seconds
3. Typical use duration: approximately 40 minutes
4. Dispose of used pouch in the lid compartment or a bin

Ingredients

Cellulosa (E460), Water, Flavorings, Salt, Nikotin, Sweetener (E955), Kylmedel (Blandning Av Propylenglykol, WS‑3, WS‑23), Preservative (E202), pH‑Reglerande Medel (E501)

Frequently asked questions

How strong is 77 Watermelon Ice?

77 Watermelon Ice delivers 10.4 mg of nicotine per pouch, with a concentration of 16 mg/g. This places it in Pouchland's Strong category (tier 3 out of 5). The manufacturer also labels it 3/5 on their strength scale.

How many pouches come in a can of 77 Watermelon Ice?

Each can contains 20 pouches with a total content weight of 13 g. Each individual pouch weighs 0.65 g.

What format is 77 Watermelon Ice?

77 Watermelon Ice uses a slim all-white format. The slim profile fits comfortably under the upper lip with minimal visibility, while the all-white material reduces drip and staining compared to traditional moist formats.

Does 77 Watermelon Ice contain tobacco?

No. 77 Watermelon Ice is a tobacco-free nicotine pouch. It contains nicotine derived from tobacco plants, but no tobacco leaf material. The pouches are made from plant-based cellulose fibers, flavorings, nicotine, and other ingredients listed on the packaging.

What does 77 Watermelon Ice taste like?

77 Watermelon Ice combines sweet watermelon flavor with refreshing mint. The watermelon provides a fruity, summery sweetness, while the mint adds a cooling sensation that complements rather than dominates the fruit notes. The flavor balance remains consistent throughout use.

How long does each pouch last?

Typical use duration is approximately 40 minutes, though individual preferences vary. Some users keep pouches in for shorter or longer periods depending on desired nicotine delivery and flavor intensity.

Who makes 77 Watermelon Ice?

77 Watermelon Ice is manufactured by Luna Corporate, a nicotine pouch producer based in Poland. The product launched in June 2024 as part of the 77 Snus series.

How should I store 77 Watermelon Ice?

Store in a cool, dry place away from direct sunlight. Refrigeration can extend shelf life and maintain flavor freshness, though it's not required. Keep the can sealed when not in use to prevent the pouches from drying out.

77 is a nicotine pouch brand manufactured by Luna Corporate, offering tobacco-free products in various strength levels and flavor profiles. The 77 Snus series includes both fruity and mint-forward options designed for different user preferences.