77 Strawberry

77 Strawberry is a tobacco-free nicotine pouch delivering 10.4 mg of nicotine per pouch in a slim, all-white format. Manufactured by Luna Corporate in Poland, this product is classified as Strong on Pouchland's strength scale and belongs to the 77 brand portfolio. Each can contains 20 pouches with a berry-forward strawberry flavor profile.

The slim all-white pouch fits discreetly under the upper lip and releases a sweet strawberry flavor accompanied by a cooling sensation. Flavor and nicotine delivery begin within seconds of placement, with the pouch maintaining its structure throughout the typical 40-minute use duration. The all-white format minimizes visible residue and runs.

Product details

• Brand: 77
• Manufacturer: Luna Corporate
• Format: Slim, All-White
• Flavor: Bär (Strawberry)
• Strength: Strong (brand label: 3/5)
• Nicotine: 10.4 mg/pouch, 16 mg/g
• Pouches per can: 20
• Content weight: 13 g
• Per-pouch weight: 0.65 g
• Country of origin: Poland
• Launched: June 2024
• Product series: 77 Snus

Who it's for

77 Strawberry suits experienced nicotine pouch users who prefer strong nicotine delivery paired with fruit flavors. The 10.4 mg per pouch content makes this appropriate for users with established nicotine tolerance seeking a berry-flavored option in a slim format.

Flavor profile

The primary flavor is strawberry, delivering a recognizable berry sweetness from placement through the full use duration. A cooling agent blend (WS-3, WS-23) provides a menthol-adjacent cooling sensation that complements the fruit notes. The sweetener (E955) enhances the strawberry profile without overpowering the natural berry character.

How to use

1. Place one pouch under your upper lip against the gum
2. Leave in place — flavor and nicotine release begin within seconds
3. Typical use duration: approximately 40 minutes
4. Dispose of used pouch in the lid compartment or a bin

Ingredients

Cellulosa (E460), Water, Flavorings, Salt, Nikotin, Sweetener (E955), Kylmedel (Blandning Av Propylenglykol, WS‑3, WS‑23), Preservative (E202), pH‑Reglerande Medel (E501)

Frequently asked questions

How strong is 77 Strawberry?

77 Strawberry delivers 10.4 mg of nicotine per pouch, placing it in the Strong category on Pouchland's five-tier strength scale. The manufacturer rates it 3 out of 5 on their own strength classification. At 16 mg/g concentration, this product is suitable for users with established nicotine tolerance.

How many pouches come in a can of 77 Strawberry?

Each can contains 20 pouches with a total content weight of 13 grams. Individual pouch weight is 0.65 grams.

What format is 77 Strawberry?

77 Strawberry uses a slim all-white format. The slim profile measures narrower than standard pouches, allowing discreet placement under the upper lip. The all-white designation means the pouch contents are white before, during, and after use, minimizing visible residue and drip.

Does 77 Strawberry contain tobacco?

No. 77 Strawberry is a tobacco-free nicotine pouch. The product contains nicotine derived from tobacco, but no tobacco leaf material. The pouch filling consists of plant-based cellulose fibers (E460), flavorings, nicotine, and functional additives including sweeteners, cooling agents, preservatives, and pH regulators.

What does 77 Strawberry taste like?

The dominant flavor is strawberry, delivering a sweet berry profile from initial placement through the 40-minute use duration. The cooling agent blend (WS-3 and WS-23 combined with propylene glycol) provides a menthol-like cooling effect that accompanies the fruit notes. The sweetener enhances the strawberry character without creating an artificial candy-like taste.

How long does each pouch last?

Typical use duration is approximately 40 minutes, though individual usage patterns vary. Some users remove the pouch earlier once nicotine delivery diminishes, while others may extend use to 50–60 minutes. Flavor intensity peaks in the first 15–20 minutes and gradually decreases thereafter.

Who makes 77 Strawberry?

77 Strawberry is manufactured by Luna Corporate in Poland. The product launched in June 2024 as part of the 77 Snus series. Luna Corporate produces the 77 brand portfolio of tobacco-free nicotine pouches.

How should I store 77 Strawberry?

Store in a cool, dry place away from direct sunlight. Refrigeration can extend shelf life and maintain flavor integrity, though it is not required. Keep the can sealed when not in use to prevent the pouches from drying out. Avoid storing in hot environments such as vehicle glove compartments or near heat sources.

The 77 brand, manufactured by Luna Corporate in Poland, offers tobacco-free nicotine pouches across multiple flavor profiles and strength levels. Launched in 2024, the 77 Snus series combines contemporary flavor development with standardized slim all-white formats.