77 Sour Bliss

77 Sour Bliss is a tobacco-free nicotine pouch from 77, manufactured by Luna Corporate in Poland. Each slim, all-white pouch delivers 10.4 mg of nicotine and features a tropical citrus flavor profile. Classified as Strong on Pouchland's five-tier strength scale, this product is designed for experienced users seeking a robust nicotine experience in a discreet, moisture-optimized format.

The slim pouch sits comfortably under the upper lip, releasing a bright blend of citrus and tropical fruit notes alongside a cooling sensation. The all-white format minimizes drip and staining, while the flavor develops steadily over the typical 40-minute use period. Each can contains 20 pouches weighing 0.65 g each.

Product details

• Brand: 77
• Manufacturer: Luna Corporate
• Format: Slim, All-White
• Flavor: Övriga Smaker (Citrus, Tropical Fruit)
• Strength: Strong (brand label: 3/5)
• Nicotine: 10.4 mg/pouch, 16 mg/g
• Pouches per can: 20
• Content weight: 13 g
• Per-pouch weight: 0.65 g
• Country of origin: Poland
• Launched: August 4, 2025
• Product series: 77 Snus

Who it's for

77 Sour Bliss suits experienced nicotine pouch users who appreciate fruit-forward flavors with a cooling component. The 10.4 mg nicotine content and slim format make it appropriate for those accustomed to strong-tier products seeking a discreet, tropical citrus experience throughout the day.

Flavor profile

The flavor opens with sharp citrus notes—think lime and grapefruit—layered with tropical fruit undertones reminiscent of pineapple and mango. A cooling agent blend (WS-3 and WS-23) adds a menthol-like chill without mint flavor, creating a refreshing contrast to the sweet-tart fruit base. The taste remains consistent throughout the 40-minute use window, with gradual flavor release rather than an immediate spike.

How to use

1. Place one pouch under your upper lip against the gum
2. Leave in place—flavor and nicotine release begin within seconds
3. Typical use duration: approximately 40 minutes
4. Dispose of used pouch in the lid compartment or a bin

Ingredients

Cellulosa (E460), Water, Flavorings, Salt, Nikotin, Sweetener (E955), Kylmedel (Blandning Av Propylenglykol, WS‑3, WS‑23), Preservative (E202), pH‑Reglerande Medel (E501)

Frequently asked questions

How strong is 77 Sour Bliss?

77 Sour Bliss contains 10.4 mg of nicotine per pouch, placing it in Pouchland's Strong category—the third tier on our five-level strength scale. Luna Corporate rates it 3/5 on their own scale. This nicotine level is appropriate for experienced users accustomed to products in the 9–12 mg range.

How many pouches come in a can of 77 Sour Bliss?

Each can contains 20 pouches with a total content weight of 13 g. Individual pouches weigh 0.65 g, a standard slim-format size that balances comfort and nicotine delivery.

What format is 77 Sour Bliss?

77 Sour Bliss uses a slim, all-white format. Slim pouches are narrower than regular-sized pouches, fitting discreetly under the upper lip with minimal visibility. The all-white designation refers to the pouch material and contents—no tobacco means reduced staining and drip compared to traditional snus.

Does 77 Sour Bliss contain tobacco?

No. 77 Sour Bliss is a tobacco-free nicotine pouch. The pouches contain pharmaceutical-grade nicotine, plant-based cellulose fibers, flavorings, a sweetener, cooling agents, salt, a preservative, and a pH regulator. No tobacco leaf or tobacco-derived materials are present.

What does 77 Sour Bliss taste like?

The primary flavors are citrus (lime, grapefruit) and tropical fruit (pineapple, mango). A cooling agent blend adds a refreshing chill similar to menthol without actual mint flavor. The sweetness is moderate, balanced by tart citrus notes that prevent the profile from becoming cloying.

How long does each pouch last?

Typical use duration is approximately 40 minutes, though individual preferences vary. Some users remove the pouch earlier if the flavor or nicotine sensation becomes too intense; others keep it in place for up to 55 minutes. The pouch fibers remain intact throughout extended use.

Who makes 77 Sour Bliss?

Luna Corporate manufactures 77 Sour Bliss at their production facility in Poland. Luna Corporate produces the entire 77 product range, focusing on tobacco-free nicotine pouches with varied flavor profiles and strength levels.

How should I store 77 Sour Bliss?

Store the can in a cool, dry place away from direct sunlight. Refrigeration extends shelf life and preserves flavor intensity, though it is not required. Avoid leaving the can in hot environments such as car dashboards, as heat accelerates flavor degradation.

77 is a nicotine pouch brand from Luna Corporate, a Polish manufacturer specializing in tobacco-free products. The 77 Snus series emphasizes diverse flavor profiles and straightforward strength labeling, catering to experienced users across European markets.