77 Raspberry Vanilla

77 Raspberry Vanilla is a tobacco-free nicotine pouch from 77, manufactured by Luna Corporate in Poland. This Slim all-white pouch delivers 10.4 mg of nicotine per pouch (16 mg/g) with a berry-focused flavor profile combining raspberry and vanilla. Classified as Strong on Pouchland's five-tier strength scale, it corresponds to the manufacturer's 3/5 strength rating.

Each 0.65 g pouch fits discreetly under the upper lip, releasing a sweet raspberry flavor balanced by creamy vanilla undertones. The all-white format minimizes drip and staining, while cooling agents (WS-3, WS-23) provide a refreshing sensation throughout the approximately 40-minute use duration.

Product details

• Brand: 77
• Manufacturer: Luna Corporate
• Format: Slim, All-White
• Flavor: Bär (Raspberry, Vanilla)
• Strength: Strong (brand label: 3/5)
• Nicotine: 10.4 mg per pouch, 16 mg per gram
• Pouches per can: 20
• Content weight: 13 g
• Per-pouch weight: 0.65 g
• Country of origin: Poland
• Launched: August 4, 2025
• Product series: 77 Snus

Other strengths in this line

• 77 Raspberry Vanilla Light – 5.2 mg per pouch (Medium)

Who it's for

77 Raspberry Vanilla suits experienced nicotine pouch users seeking a Strong-tier product with fruit-forward flavor. Ideal for those who enjoy berry profiles with creamy sweetness and prefer a Slim format for all-day discretion.

Flavor profile

The dominant raspberry note delivers bright, tart berry sweetness immediately upon placement. Vanilla emerges mid-session, adding creamy depth that softens the fruit's sharpness. The cooling agents enhance both flavors without overwhelming the raspberry-vanilla pairing, maintaining balance through the full 40-minute duration.

How to use

1. Place one pouch under your upper lip against the gum
2. Leave in place — flavor and nicotine release begin within seconds
3. Typical use duration: approximately 40 minutes
4. Dispose of used pouch in the lid compartment or a bin

Ingredients

Cellulosa (E460), Water, Flavorings, Salt, Nikotin, Sweetener (E955), Kylmedel (Blandning Av Propylenglykol, WS‑3, WS‑23), Preservative (E202), pH‑Reglerande Medel (E501)

Frequently asked questions

How strong is 77 Raspberry Vanilla?

77 Raspberry Vanilla contains 10.4 mg of nicotine per pouch (16 mg per gram), placing it in the Strong category on Pouchland's five-tier strength scale. The manufacturer labels it as 3/5 on their own strength rating system.

How many pouches come in a can of 77 Raspberry Vanilla?

Each can contains 20 pouches with a total content weight of 13 grams. Individual pouches weigh 0.65 grams.

What format is 77 Raspberry Vanilla?

77 Raspberry Vanilla uses a Slim all-white format. Slim pouches are narrower than standard formats, fitting comfortably under the lip with minimal visibility. The all-white designation means the pouches contain no tobacco leaf material and produce minimal drip.

Does 77 Raspberry Vanilla contain tobacco?

No. 77 Raspberry Vanilla is a tobacco-free nicotine pouch. It contains nicotine derived from tobacco, combined with plant-based cellulose fibers, flavorings, water, sweeteners, cooling agents, and pH regulators—but no tobacco leaf material.

What does 77 Raspberry Vanilla taste like?

The flavor opens with bright raspberry sweetness, delivering tart berry notes that dominate the initial experience. Vanilla emerges as a secondary layer, adding creamy smoothness that balances the raspberry's sharpness. Cooling agents provide a refreshing finish throughout the session.

How long does each pouch last?

Typical use duration is approximately 40 minutes, though individual sessions may range from 30 to 55 minutes depending on personal preference and saliva production. Flavor and nicotine release gradually decline toward the end of the recommended timeframe.

Who makes 77 Raspberry Vanilla?

77 Raspberry Vanilla is manufactured by Luna Corporate, a nicotine pouch producer based in Poland. The product is part of the 77 Snus series launched in August 2025.

How should I store 77 Raspberry Vanilla?

Store in a cool, dry place away from direct sunlight. Refrigeration can extend shelf life and maintain flavor integrity, though it is not required. Keep the lid tightly closed between uses to prevent moisture loss.

77 is a nicotine pouch brand from Luna Corporate, a Polish manufacturer specializing in tobacco-free oral nicotine products. The 77 Snus series combines classic flavor profiles with modern all-white pouch technology, offering multiple strength tiers to accommodate varied user preferences.