77 Raspberry Ice

77 Raspberry Ice is a tobacco-free nicotine pouch delivering 10.4 mg of nicotine per pouch in a Slim all-white format. Manufactured by Luna Corporate in Poland, this product combines raspberry flavor with cooling mint elements, classified as Strong on Pouchland's five-tier strength scale. Each can contains 20 pouches weighing 0.65 g each, with a total content weight of 13 g.

The pouch delivers a berry-forward profile anchored by hallon (raspberry) with cooling menthol notes. The Slim format sits discreetly under the upper lip, releasing flavor and nicotine within seconds. The all-white moisture level minimizes drip while maintaining steady release throughout the typical 40-minute usage duration.

Product details

• Brand: 77
• Manufacturer: Luna Corporate
• Format: Slim, All-White
• Flavor: Bär (Hallon)
• Flavor category: Mint
• Strength: Strong (brand label: 3/5)
• Nicotine: 10.4 mg per pouch, 16 mg/g
• Pouches per can: 20
• Content weight: 13 g
• Per-pouch weight: 0.65 g
• Country of origin: Poland
• Launched: June 2024
• Product series: 77 Snus
• Tobacco-free: Yes

Who it's for

77 Raspberry Ice suits experienced nicotine pouch users seeking Strong-tier nicotine delivery in a fruit-mint combination. The Slim format and all-white construction appeal to users prioritizing discretion and minimal maintenance during extended wear.

Flavor profile

Hallon (raspberry) provides the primary berry character, sweet and slightly tart. Cooling agents (WS-3, WS-23, propylene glycol blend) deliver menthol-style chill without overpowering the fruit base. The flavor category classifies as Mint due to the cooling intensity, though raspberry remains the dominant note throughout the pouch's lifecycle.

How to use

1. Place one pouch under your upper lip against the gum
2. Leave in place — flavor and nicotine release begin within seconds
3. Typical use duration: approximately 40 minutes
4. Dispose of used pouch in the lid compartment or a bin

Ingredients

Cellulosa (E460), Water, Flavorings, Salt, Nikotin, Sweetener (E955), Kylmedel (Blandning Av Propylenglykol, WS‑3, WS‑23), Preservative (E202), pH‑Reglerande Medel (E501)

Frequently asked questions

How strong is 77 Raspberry Ice?

77 Raspberry Ice contains 10.4 mg of nicotine per pouch (16 mg/g), placing it in Pouchland's Strong category — tier 3 out of 5 on our strength scale. The manufacturer rates it 3/5 on their internal strength classification.

How many pouches come in a can of 77 Raspberry Ice?

Each can contains 20 pouches with a total content weight of 13 g. Individual pouches weigh 0.65 g.

What format is 77 Raspberry Ice?

77 Raspberry Ice uses the Slim format — narrower than standard pouches but wider than Mini. The all-white moisture level means the pouch material stays white during use, with minimal drip and staining. Slim pouches fit comfortably under the upper lip with moderate visibility.

Does 77 Raspberry Ice contain tobacco?

No. 77 Raspberry Ice is a tobacco-free nicotine pouch. It contains nicotine extracted from tobacco plants, combined with plant-based cellulose fibers (E460), flavorings, water, sweeteners, cooling agents, salt, preservatives, and pH regulators.

What does 77 Raspberry Ice taste like?

The dominant flavor is hallon (raspberry) — sweet berry notes with slight tartness. Cooling agents create a menthol-style chill that builds during use. The combination delivers fruit-forward sweetness balanced by persistent coolness, with the raspberry character remaining distinct throughout the 40-minute duration.

How long does each pouch last?

Typical usage duration is approximately 40 minutes. Individual experience varies based on saliva production, placement, and personal preference. Some users remove pouches earlier; others extend use to 50–60 minutes as flavor and nicotine release taper.

Who makes 77 Raspberry Ice?

Luna Corporate manufactures 77 Raspberry Ice in Poland. The product launched in June 2024 as part of the 77 Snus series.

How should I store 77 Raspberry Ice?

Store in a cool, dry place away from direct sunlight. Refrigeration extends shelf life and maintains moisture balance. Avoid exposure to heat, which can accelerate flavor degradation and alter pouch texture.

The 77 brand, produced by Luna Corporate in Poland, focuses on tobacco-free nicotine pouches combining fruit and mint flavor profiles. Launched in 2024, the 77 Snus series delivers mid-to-strong nicotine levels in all-white Slim formats designed for extended wear and discreet use.